Spotify customers could listen to online streaming music for free if they were willing to allow display or audio advertising.

Ek’s innovative business model for providing access to music online differed from other services in that it did not involve charging for song downloads. He then established Spotify with Tradedoubler’s cofounder, Martin Lorentzon, and became CEO. He dropped out of college and worked for several Web-based companies before founding Advertigo, an online marketing firm that he sold in 2006 to the Swedish company Tradedoubler.

SpaceNext50 Britannica presents SpaceNext50, From the race to the Moon to space stewardship, we explore a wide range of subjects that feed our curiosity about space!ĭaniel Ek, (born February 21, 1983, Stockholm, Sweden), Swedish entrepreneur who in 2006 cofounded Spotify, an Internet music-streaming service that provides listeners with legal, ad-supported access to millions of songs, rejecting traditional models of downloading and eliminating per-song costs.Įk grew up in Ragsved, near Stockholm, and, as a teenager, he created Web sites for businesses and ran Web hosting services out of his bedroom.

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Spotify co founder