You have the ability to post 100 photos or videos in each Instagram Story Highlight, but you should try to keep each Story Highlight on the shorter side. Using text or photos in such a small icon is hard to see and you would be missing out on an opportunity to create a more visually aesthetic and branded profile.ĭON’T Post Too Many Stories in Each Highlight While you are creating Highlight cover images, it might be tempting to simply use a photo or some text in the icon but this is a definite don’t.

If you don’t select a new cover image for a Story Highlight, Instagram will simply use a thumbnail from the first Instagram Story in your Highlight. In order to leverage Instagram Story Highlights to help your small business grow, it’s important to be selective about the Highlights you create. Just because you are able to create tons of Story Highlights, doesn’t mean you should. The Dont’s of Instagram Story Highlights: Keep your Highlights visually consistent by creating branded cover images and always use the same formats for Highlight descriptions. The same rule applies to Story Highlights. You already know that it’s essential to post high-quality content on your Instagram feed for a cohesive look. Story Highlights are prime real estate on your Instagram profile! It’s the perfect place to feature the most important and valuable content to ensure your customers are seeing this information first.īefore creating a bunch of Story Highlights, you will want to think through your business goals and decide how Instagram Story Highlights can help you achieve those goals. Be strategic about what type of Story Highlights you create and be sure to group similar content together. One of the best parts about Story Highlights is the ability to organize Stories into categorized collections. Instagram Story Highlights are also a way to bring your brand to life, so make sure you are creating custom icons/cover images for your Story Highlights that are consistent with your brand visuals. Think about Instagram Story Highlights as an extension of your website – creating an ‘About’ Story Highlight is a great way to help a customer know who you are and what you do right away.

You only have space for a few characters in the title of a Story Highlight so it’s important to use short, simple and descriptive titles to help customers know exactly what the highlight is about, quickly. Our Instagram Story Highlights How to Use Story Highlights Strategically: The Do’s & Don’ts The Do’s of Instagram Story Highlights:

Instagram story highlights anonymous